Much fanfare has been made of the impact technology has had on the world of sport. From VAR to detailed analytics, data-driven technology has revolutionised the way sport is perceived, discussed, and consumed by audiences worldwide. However, what about technology’s impact on sporting performance, and what about the direct impact it has had on the athletes themselves? In 2021, after using their devices for almost five years, Anthony Joshua invested in Manchester-based percussion muscle therapy and recovery brand, Pulseroll. Let’s find out why this investment was made, what impact this has had on sporting performance, and whether tech, rather than humans, will be the primary means of supporting sportspeople in the near future.
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